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  • Product Line and Product Mix Boundless Marketing

    Product Line Extensions A product line extension is the use of an established product s brand name for a new item in the same product category Line extensions occur when a company introduces additional items in the same product category under the same brand name such as new flavors forms colors added ingredients or package sizes

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  • Product Line Extension Strategy Your Business

    Product Line Extension Strategy A product line extension strategy is an approach to developing new products for your existing customers or for prospects who do not currently buy from you Extending a product line involves adding new features to existing products rather than developing completely new products This

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    Product Marketing Terms AdvertisingA paid form of communication and promotion involving a product and its attributes Advertising campaignA marketing message s focused on a target audience over an extended period Advertising platformThe product attributes and issues conveyed in an advertising message to the target audience Advertising target marketThe specific

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  • Vertical Versus Horizontal Line Extension Strategies

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  • The impact of product line extensions and consumer goals

    How do vertical product line extensions influence a retailer s price image Conventional wisdom suggests that adding an upscale or downscale item to a product line has a directionally consistent impact on price image such that upscale extensions increase price image and downscale extensions decrease price

  • Brand Extension A Strategy for Competitive Advantage

    According to him line extension means any addition in the existing product line of a company in a given category On the other hand Ries and Trout 1996 had treated line extension and brand extension as same Desai and Keller 2002 gave following classifications of line extension 2 4 Effect of Brand extension on Brand Equity

  • Brand Extension Explained With ExamplesMarketing91

    2 Product form extension Line extension is when the brand is launched in a different form from the present form If the different product formed is an entirely new product category it will be termed as a brand extension rather than a product from the extension For example Google is extended now to mobile phones industry and called as

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  • The Logic of Product Line Extensions

    Whether or not to extend a product line is above all a matter of common sense At a bare minimum an extension must pass the simple tests of consumer benefit share of requirements growth brand

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  • Line extension application Types of marketing

    A line extension is an important extension of an existing marketing authorisation which is why a separate application for a marketing authorisation is needed for a line extension pursuant to article 12 or 13 of Directive 2001/82/EC The holder of this marketing authorisation is the same as for the other products in the line

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  • 14 Examples of Product ExtensionSimplicable

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  • What is Product Line Extension Examples Pros and Cons

    The concept of Product Line Extension can be defined as a business strategy where the firm plans to expand its established product brand name with the new range of items in the product category The Product Line Extension can be in the form of new colors forms shapes sizes flavors packaging and ingredients The main idea and agenda behind the same are to increase the sales and reach of

  • Pricing Strategies Boundless Business

    A line extension strategy should only be considered when the producer is certain that the capability exists to efficiently manufacture a product that compares well with the base product Line filling strategies occur when a void in the existing product line has not been filled or a new void has developed due to the activities of competitors or

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